Ganbaru is the root word (dictionary form) of this verb. It means to persevere, to “hang in there”. In this case, “Ganbarimashou!” means “let’s work together (to preserve Japanese culture and our love of Japanese textiles)”.
Another form commonly used is ganbare! You’d yell this at a race as the cyclist zooms by, or to a student leaving to take an important test at school. It means something along the line of “Go! Go! Go!”, or “Do your best!”, “Don’t give up!”, “Do it for the Kipper!” I’m sure you get the idea…
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